Biff Staff Members
Promoted to Positions
Jaden Ryke, Student GM
Magdalena Leonard, Ass't GM
Eugene Belski, Digital Media Liaison
Station Advisor Danielle Tier announced on Monday, June 10 that three Biff staff members have been elevated to new positions beginning immediately. Jaden Ryke has accepted the position of student general manager. He will be aided by Magdalena Leonard, who accepted the assistant general manager position. Eugene Belski has accepted the position of digital media liaison, a newly-created position which will report to the station advisor and student general manager.
Earlier during the month of June, Danielle and Ron bid farewell to graduating Student General Manager Grant Dobbie and Sports Director Anthony Doria, two very hard-working and dedicated staff members. The entire staff sends along best wishes for their futures in college!
Visitors and new staffers often ask how did WBFH/The Biff acquire its nickname. Who better to settle the call than Mr. WBFH, himself: Pete Bowers.
So...why “The Biff”?
How WBFH become known as “The Biff”
For marketing purposes, radio and television station licensees often use a nickname rather than their station’s actual call letters. This offers a more memorable way to brand their operation and allow an easier recall for ratings diaries and sales calls. In Detroit, past examples of this practice would include stations such as WLLZ, “Detroit’s Wheels,” WMGC, “Magic” and WRIF, “The Riff.”
The call letters W-B-F-H were selected to bring attention to the location, hence W-BloomField-Hills. When giving the Legal Station ID at the top of the hour, we would have to say WBFH, Bloomfield Hills. Other times, the W may be dropped and one would just say “BFH.”
At some point—and I’m not sure what year—someone said “BFH” often enough and fast enough that it evolved into “BIFF.” That led to the nickname The Biff. There was never an official staff vote on accepting The Biff as our nickname; it was just generally agreed that The Biff was cool enough to use all the time and people might remember The Biff over the call letters WBFH.
I do know that a Biff staffer, Jeff Lawson, designed a BIFF bumper sticker and he graduated in 1995. That may be the first logo using The Biff, 19 years after we went on the air.
The name Biff was a character in the Back to the Future film trilogy but there were no radio or TV stations using The Biff so we ran with it and still use it to this day.
—Pete Bowers
April 3, 2024
Audio Archives
Getting More Material
Soon, more historic audio will be published to the WBFH.fm web page. Staff members have been busy dubbing off and archiving many a fragile cassette, reel-to-reel and digital tape. Each week, a new selection of tapes will be published to the Audio section. Check back regularly, by clicking on the link above.
Hey, Biff Alums...Let Us Hear from You!
Just because you graduated and left the friendly confines of the WBFH Studios doesn’t mean you’re never welcome back. We’d love for you to stop by for a visit and bring us up-to-date with how The Biff helped to prepare you for your career! Make arrangements next time you are in the neighborhood to spend some time with us.
